Levi’s Dockers Authentics
← back to project indexThis popular apparel manufacturer maintains a successful in-store program in major department stores around the country. At Macy’s San Francisco, the new Dockers boutique was designed within the parameters of a downtown department store. Appealing to a younger crowd, the use of raw finishes such as birch veneer plywood, diamond-plate flooring, and oil-rubbed bronze signage create a youthful and expressive feeling apropos to the product line and target customer.